Amazon is adding a Hindi language option to its site and apps in an attempt to reach the half-billion people in India who speak the language, according to The New York Times.
Until now, Amazon’s website — along with the websites of many top competitors — have only been available in English, but English is only spoken by a tenth of India’s population. Amazon believes that by translating into the dominant local language, the site will be more accessible and appear more trustworthy to Hindi-speaking customers.
Amazon is already the second-largest online retailer in India, but it’s facing major competition from Flipkart, a larger local company that’s now majority-owned by…
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