Amazon Black Friday sale live: hundreds of new deals drop as 10-day event starts

by DTM | Posted on
Amazon Black Friday week: key info

Amazon package wrapped in Christmas packaging

(Image credit: Amazon)

* Sale live from Nov 18 – 25
* Big savings on Amazon devices
* Also save on laptops and phones

Today marks the start of the Amazon UK Black Friday sale. There are now thousands of deals available on everything from air fryers to TVs – and we’re here to bring you live updates throughout the day featuring all the best offers so you can bag yourself a bargain. 

Want to see everything at once? Our main Amazon Black Friday deals hub has everything at a glance, or you can head straight to the retailer and browse freely.

As the name suggests, the Amazon Black Friday Week sale runs from now all the way through to the day itself on November 25. 

Offers you see on launch day will be available for the entire length of the sale – if they don’t sell out first – though there may also be a few surprise limited-time lightning deals. We’ll share any we spot with you right here so you don’t miss out.

Of course, there are also many more Black Friday deals live at various other retailers right now, so stick with us for all the latest news and offers.

7 best Amazon Black Friday deals

More Amazon Black Friday deals

Thanks for joining us for our live coverage of the Amazon Black Friday Week.

The retailer’s big end-of-year sale got underway at midnight and there are thousands of deals live right now across the site. We’ve dove into the huge pile of overflowing offers and emerged with some of the very best ones to share with you right here.

Stay with us throughout the day and for the week ahead to get all the latest news on Amazon’s Black Friday deals extravaganza, including our top picks and expert buying advice from across the team here at TechRadar.

Sony WF-1000XM4 earbuds in their case on green Black Friday poster background

(Image credit: Sony )

This is not a drill: Sony’s five-star earbuds just dropped to their cheapest price ever

We’ve already seen some fantastic deals on Sony headphones in the early Black Friday sales at Amazon – and that only continues with the launch of the retailer’s main sale today.

Regular readers and audio lovers will need no further fanfare from us regarding the excellent Sony WF-1000XM4 true wireless earbuds. Now, you can get the excellent Sony WF-1000XM4 true wireless earbuds for the lowest price we’ve ever seen.

We awarded these top-tier, class-A Sony buds the full five stars in our review. They deliver stunning sound quality, strong active noise cancellation and a solid eight hours of battery life. 

If you’re looking for a deal on some of the best noise-cancelling earbuds this Black Friday then you’ve just found them. 

Sony WF-1000XM4 earbuds: was £250 now £159, Amazon
Black Friday offers like this don’t come along very often. We briefly saw them dip to £169, but this is a whole £10 cheaper than we’ve ever seen them, and if you don’t want to be left feeling sad then strike now, friend! Sony’s immersive LDAC, excellent ANC, eight hours of battery life from just the earbuds and stunning five-star sound quality all for £91 off the RRP? Click on through. View Deal

Sony WF-1000XM4 earbuds: was $279.99 now $178 at Best Buy
And there’s just as good a deal in the US today, with a $101 saving at Best Buy. Although we have seen them briefly at this price before, (a few weeks ago at Amazon, if you must know) the deal was over in a flash, leaving some of the TechRadar team disappointed. Thankfully, it’s here again. Sony’s immersive LDAC, excellent ANC, eight hours on battery life from just the earbuds and stunning sound quality? Yes please. View Deal