Amazon is shutting down all of its US pop-up kiosks as it shifts its strategy toward growing other forms of physical stores. First reported by The Wall Street Journal, the company announced that it will be shuttering its pop-up kiosks, and all 87 mini-stores are expected to close by April 29th.
Amazon’s pop-up stores have been operating since 2014, usually located inside malls as small kiosks selling devices like Echos, Kindles, and tablets. The kiosks have also operated inside Kohl’s and Whole Foods stores, with new pop-ups opening up as recently as a few months ago. However, the sudden shutdowns show how abruptly the company is shifting its retail strategy toward expanding its larger physical stores and product offerings.
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