Amazon wants to 3D-scan volunteers’ bodies for a $25 gift card

Amazon is gathering data about body types by inviting volunteers to get scanned, taped, and photographed. As spotted by Mashable, the company is running a study to “learn about diversity among body shapes,” offering a $25 gift card for a 30-minute appointment in New York. Participants will take a survey and assent to 3D scans (plus photos and videos) of their body — first in their everyday attire, then in “form-fitting” clothing.

The study is run by Amazon Body Labs, originally a startup that Amazon acquired in 2017. Body Labs produced detailed 3D body models for shopping and gaming; as Mashable notes, it grew out of an attempt to identify criminals with computer vision techniques. And Amazon has gathered this kind of body data before. T…

Continue reading…

from The Verge – All Posts http://bit.ly/2JYeJu4
via IFTTT