Amazon announced a new initiative today called Project Zero, a new effort that the online retailer is rolling out with the goal of eliminating counterfeit products from the site. Once approved, brands that join Project Zero will be able to directly flag and remove counterfeit listings of their products from Amazon on their own.
Previously, companies who had seen fake versions of their products would have to submit a request to Amazon, which would evaluate the claim and remove it, sort of like YouTube’s copyright takedown process. Now, though, companies that are part of Project Zero will have the power to remove products without Amazon’s approval, marking a huge shift in how the company has managed this process.
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