Less than one year since it was released, Apple has discontinued the iPhone X with the introduction of its three new iPhones today. With the iPhone XS starting at a price of $999, and the addition of the cheaper $749 iPhone XR announced today, the iPhone X has become redundant. The iPhone SE and 6s have been removed from Apple’s website as well, marking the end of iPhones with headphone jacks.
Despite rumors of low sales since its launch, Apple earnings showed that the iPhone X actually sold quite well. CEO Tim Cook said in February, “iPhone X surpassed our expectations and has been our top-selling iPhone every week since it shipped in November.” Still, with the new iPhone XS, XS Max, and iPhone XR, it makes sense for Apple to remove the…
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