Illustration by Alex Castro / The Verge
Apple is launching a $100 million initiative to promote racial equality for people of color with a focus on “education, economic equality, and criminal justice reform.” The program, named Apple’s Racial Equity and Justice Initiative, will be led by Apple VP Lisa Jackson.
“The initiative will challenge the systemic barriers to opportunity and dignity that exists for communities of color and particular for the black community,” Apple CEO Tim Cook said in a video today.
Cook said the initiative will lead to “changes that touch just about everything we do.”
The unfinished work of racial justice and equality call us all to account. Things must change, and Apple’s committed to being a force for that change. Today, I’m proud to announce…