Apple Music has slashed its prices in India, following price cuts by local streaming services JioSaavn and Gaana. Apple Music is now being offered for 99 rupees ($1.43) a month, down from 120 rupees ($1.73) a month.
While many outlets are reporting the price cut is in direct response to Spotify and YouTube Music’s recent launches in India, this is only part of the story. There are several India-specific streaming services that are incredibly popular within the country, like JioSaavn and Gaana. These companies are already established and have tens of millions of users. Gaana, in particular, counts 80 million users, which is about half of India’s active music streaming market.
Over two weeks ago, JioSaavn quietly offered a promotion that…
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