Apple has been live streaming its product announcements for years, but the company has always tried to keep the events on-platform — until now. TechCrunch reports that, this year, Apple will also be streaming its iPhone announcement on Twitter, where it has the chance to reach a new audience who might not know to check out Apple’s website for a streaming link.
This is Apple’s second major expansion in streaming options this year. For WWDC, the company also opened streaming up to people using Chrome and Firefox — previously, Apple had limited viewing to Safari and Edge users only on the desktop. It had been a ridiculous and arbitrary constraint that really just served as an annoyance for the many Mac owners who use other browsers.
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