BBC pulls its podcasts from Google Podcasts and Assistant

The BBC has removed its podcasts from the Google Podcasts app and is also making them inaccessible to Google Assistant — and by extension, Google Home speakers. The broadcaster published a blog post taking issue with Google’s tendency to steer users who search for a podcast toward its own app “rather than BBC Sounds or other third-party services.” (The BBC Sounds app is unavailable outside the UK.)

Kieran Clifton, the BBC’s director of distribution and business development, said the public service company is “not comfortable” with Google reducing a listener’s choice in this way and has expressed those concerns to Google directly. “We asked them to exclude the BBC from this specific feature but they have refused,” Clifton said. “We don’t…

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