Influencers have long made money by striking deals with companies and brands to promote products on their channels and streams — in the case of more popular influences, sometimes upwards of thousands of dollars for a single post or video. According to members of the beauty community, however, some companies are now engaging in a more negative practice: paying influencers extra money to badmouth their competitors. Makeup artist Kevin James Bennett called this practice out on Instagram, decrying it as “mobster-like behavior,” and claiming that one influencer’s management company requested between $75K-85K for a “dedicated negative review of a competitor’s product.”
There are rules that influencers have to follow when making promotional…
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