Behind the scenes of the viral social media campaign for Fat Bear Week

Photo by Naomi Boak / Katmai National Park and Preserve

It’s that time of the year when we can indulge in a live stream of bears stuffing their faces and then vote for our favorite glutton from the safety of our desks and couches. Fat Bear Week is here!

This is the fifth anniversary of Katmai National Park’s popular March Madness-style competition. There are two brackets each day during the week that pit one big bear against another. The chunkiest champion will be crowned during the culmination of the tournament on Fat Bear Tuesday, October 8th — and this year, there will be a twist. Voters will choose which bears they think are fattest based on pictures and bear cam footage. But for the first time, thanks to 3D scans of the bears, Katmai will also be able to announce which bear is actually…

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via The Verge – All Posts

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