Bragi confirms it’s pivoting out of the wireless earbuds business

Before Apple’s AirPods, long before the Galaxy Buds or any of these other ones we’ve reviewed, the Bragi Dash were among the first truly wireless earbuds, the first to actually cut the cord. But they were also incredibly ambitious, promising an intelligent earbud like something out of a science fiction movie, and that ambition has apparently taken a toll: the company is now exiting the consumer hardware business, as reported earlier by Wareable.

In a new press release emailed to The Verge today, Bragi strangely only spends a single line discussing the company’s exit from hardware: “In March 2019 Bragi sold the product business to a 3rd party to focus on scaling its technology.” That’s our only insight into the future of the existing B…

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