Disney+, the company’s upcoming streaming service, will carry Disney’s entire catalog of animated films, ending Disney’s long-standing “vault” program. CEO Bob Iger told shareholders today that Disney+ “at some point fairly soon after launch” will carry films that “traditionally have been kept in a ‘vault’ and brought out basically every few years.”
That’s a major policy change for the company, which, until now, has deliberately created artificial shortages of its films via extremely limited re-releases. For example, a movie like 101 Dalmatians would have been available to purchase during its initial home release run before being placed in “the vault” for a lengthy period. Disney initiated the practice as a way to control its own market…
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