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Disney is reportedly banning advertising from Netflix across all of its entertainment TV networks, including ABC, according to The Wall Street Journal.
The decision to stop running Netflix ads comes after the company failed to see a mutually beneficial relationship, according to the Journal. Netflix doesn’t run ads on its platform, for example, so Disney couldn’t use Netflix to promote its films, TV shows, or upcoming streaming service, Disney+. As more streaming services are set to enter the world, including competition from Apple, WarnerMedia, and NBCUniversal, Disney is reevaluating its policies to “reflect the comprehensive business relationships we have with many of these companies,” the company told the Journal in a statement. The…