Disney will release Raya and the Last Dragon as a Premier Access title the same day it hits theaters on March 5th, 2021, the company announced today. Disney did not provide a price for the movie, but when Mulan shifted to Premier Access, it charged $30 for the title.
Similar to WarnerMedia, Disney needs to have a continuous stream of new releases to keep people subscribed for $7 a month and bring in new subscribers. Also like WarnerMedia, most of the movies that Disney is moving to Disney Plus, bypassing a theatrical release, were box office gambles to being with.
Welcome to the Kingdom of Kumandra. Raya and the Last Dragon is coming to theaters and on #DisneyPlus with Premier Access on March 5, 2021. #DisneyRaya p…