It’s been a long and winding road for Tumblr, the blogging site that launched a thousand writing careers. It sold to Yahoo for $1.1 billion dollars in 2013, then withered as Yahoo sold itself to AOL, AOL sold itself to Verizon, and Verizon realized it was a phone company after all. Through all that, the site’s fierce community hung on: it’s still Taylor Swift’s go-to social media platform, and fandoms of all kinds have a home there.
Verizon sold Tumblr for a reported $3 million this week, a far cry from the billion-dollar valuation it once had. But to Verizon’s credit, it chose to sell Tumblr to Automattic, the company behind WordPress, the publishing platform that runs some 34 percent of the world’s websites. And Automattic CEO Matt…