Facebook is launching Avatars for Messenger and the News Feed

Facebook is launching Avatars, a playful way for users to represent themselves in chats and comments, TechCrunch reports. The feature allows users to create customized digital characters to represent themselves in Messenger chats and News Feed comments. The feature is currently only open to users in Australia, but all Facebook users will be able to create them sometime at the end of this year or early next year.

App researcher Jane Manchun Wong first spotted the Avatars in development over a year ago, and the new designs have a more polished, 3D look compared to their original flat style. They look decidedly less like Bitmoji, Snapchat’s own customizable emoji, which it draws obvious comparisons to. Unlike Bitmoji though, Facebook…

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