Facebook knows Facebook isn’t the future

Five paragraphs into the monster blog post that Facebook CEO Mark Zuckerberg published yesterday afternoon, he makes a damning, strangely understated admission: “frankly we don’t currently have a strong reputation for building privacy protective services.”

That one line is the context for the rest of Zuckerberg’s 3,500-word post in which he discusses privacy, messaging, and the future of Facebook. The problem isn’t simply that Facebook has a terrible reputation on privacy. It’s that we’ve come to a point where the company’s leader can take years of growing mistrust and real human damage as a given.

With his latest post, Zuckerberg is trying to redefine Facebook. The Facebook he built over the past 15 years is fundamentally structured…

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