Facebook has sued a New Zealand company that sold fake likes, shares, and followers on Instagram, saying that “we will act to protect the integrity of our platform.” It alleges that Social Media Series Limited — a company run by Arend Nollen, Leon Hedges, and David Pasanen — spent years flouting Facebook’s requests to stop selling fake, automated engagement through sites with names like Likesocial.co and IGFamous.net. The suit asks a US court to stop the company’s behavior and award damages for manipulating the Instagram platform.
According to Facebook’s complaint, Nollen, Hedges, and Pasanen have been running social media bot operations since mid-2015. Facebook sent the team a cease and desist notice in early 2018, leading the group to…
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