Photo: FaZe Clan/Twitter
In this week’s interview on The Vergecast, editor-in-chief of The Verge Nilay Patel and Verge reporter Julia Alexander sit down with CEO / co-owner of Faze Clan, Lee Trink.
Founded by e-sports players, Faze is an all-in-one e-sports / merchandising / influencer marketing agency and cultural phenomenon. Lee speaks about how he runs a multifaceted company, from growing pains while working with talent to the dependence on platforms and selling apparel.
Below is a lightly edited excerpt of the conversation.
Nilay Patel: Alright, let’s start at the start. What is Faze Clan?
Lee Trink: What is Faze Clan? Faze Clan is a gaming organization that’s really split up into two parts. There’s the part that is kind of the buzzword of 2019, of…