Fitbit’s focusing on the health care market with its new premium fitness coaching feature

Today, Fitbit announced a new service called Fitbit Care that’ll coach users on staying well, whether that means sticking to their fitness plans or managing diseases. It’s a premium product designed for health care customers or employers and health systems that use Fitbit to keep tabs on employees’ health efforts and keep costs low.

These users have to download a new app — Fitbit Plus — that’ll process data from Fitbit wearables and other medical devices, like blood pressure monitors. The app also serves as a social platform of sorts where people can connect in support groups and employers can post motivating messages. The first users come from health insurance provider Humana, which already provides customers with Fitbit devices.

The…

Continue reading…

from The Verge – All Posts https://ift.tt/2NnnnVL
via IFTTT