Illustration by Alex Castro / The Verge
Google has announced that it won’t run ads anymore for dangerous “unproven or experimental medical techniques,” following what the company describes as a “rise in bad actors” marketing untested procedures like stem cell therapy, cellular therapy, and gene therapy, as originally reported by The Washington Post.
As The Washington Post notes, untested stem cell therapies have led to severe blindness for some patients. And while the FDA won a case back in June to shut down a single clinic in Florida, the entire field is still largely unregulated, and the science unproven.
According to Google’s announcement, the new policy will bar both treatments with “no established…