HBO
HBO Max is AT&T’s new crown jewel in the streaming landscape, building upon what its predecessor HBO Now started so many years ago. But the $14.99-per-month HBO Max is more than HBO Now, and to prove it, AT&T wants to give HBO Max away for free to as many customers as possible.
HBO Max is going to be free for a lot of people, but figuring out who those customers are is still difficult to parse. AT&T is going to give its wireless customers who already subscribe to HBO through AT&T’s services (like AT&T TV or U-Verse TV) a free one-year subscription to Max. That’s approximately 10 million people. The goal is to get those people to eventually continue subscribing to HBO Max once the year is over, dropping the older HBO subscription, which…