According to the Consumer Federation of America, of the top ten consumer complaints in 2018, the third most frequent was concerned with retail sales: “False advertising and other deceptive practices, defective merchandise, problems with rebates, coupons, gift cards and gift certificates, failure to deliver.”
We all like to think that the retailers we buy from, either online or in person, are trustworthy, reasonably honest, and willing to honor their guarantees (as long as you pay attention to the small print). However, there are times when things go wrong: a package goes to the wrong address, a phone arrives with a ding in the case, the new TV set turns out to be the wrong model.