Netflix has signed a multiyear deal with Kevin Hart and his production company HartBeat Productions for four exclusive films starring Hart and first dibs on films the comedy star develops with his company.
Hart partnered with Netflix most recently for his comedy special Zero F**ks Given, which Netflix says was the “#1 Netflix comedy special in 2020,” but this new deal would bring the lucrative comedy star even deeper into the fold. Hart’s films have grossed a combined $4 billion in the global box office, according to Netflix, so taking advantage of that star power to draw users to the streaming service and keep them around makes perfect sense.
Relying on recognizable comedy stars has been a successful formula for Netflix. Adam Sandler’s…