Kim Kardashian West, celebrity, model, and makeup mogul, is suing Missguided, a fast fashion company, saying that the company’s Instagram tags and posts rely on her likeness to sell clothes. Missguided is known for replicating celebrity fashion looks at more affordable prices, but Kardashian claims that the company illegally used her “persona and trademarks” to help sell those replica styles. She’s seeking at least $10 million as retribution and asking that the company ceases using her likeness.
The lawsuit includes images from Missguided’s website and Instagram. On the website, Missguided is shown having a page dedicated to Kardashian with photos of her outfits. Customers can click on photos and be taken to a page selling a similar…
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