There should be a word, a friend of mine recently said, for when companies over-market a relatively simple feature that ought to just be standard in a well-made product. Until we come up with that word, I can offer a brand that does something in the same spirit: it’s called Kizik, and it sells shoes that you just step into, without having to use your hands to put them on. I’ve been trying out a pair of these shoes for a few weeks, and they definitely have that “this is how it should always be” feel to them, even if their price feels a touch stratospheric for the small bit of added practicality they provide.
The design premise of the hands-free Kizik shoes is to simply adapt to the most natural way you or I would attempt to put shoes on….
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