Gaming lifestyle products have slowly but surely crept from the realm of clothing and specially designed furniture to food and drink. Perhaps you’ve seen Gamma Labs’ G Fuel or heard rumblings of Razer’s new Respawn energy drink mix. Maybe you even own a coveted gaming chair.
Well, Microsoft is getting in front of an all-new trend — gaming-oriented personal care products — by partnering with the brand behind Axe body spray to produce new Xbox-branded body wash, shower gel, and deodorant.
The product line, because it will be exclusive to Australia when it launches in July, is branded under Axe parent company Unilever’s Lynx line, which is just the name for Axe in markets…
from The Verge – All Posts http://bit.ly/2HUBE7U
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