Moongate, an attention asset protocol built to turn consumers’ real-world assets and experiences into on-chain achievements, has disclosed the official launch of its native token, $MGT.
According to an official announcement today, Moongate’s native token, $MGT, is now available for trading on Bitget, KuCoin, Gate.io, MEXC, and PancakeSwap.The move follows Moongate’s commitment to reshaping brand-consumer engagement and redefining the value of user attention.
Moongate Storms Crypto Market Following Token Launch
While the launch of $MGT marks a notable milestone for Moongate, this development comes after the project successfully secured over $5.2 million in total funding. This indicates that the Moongate protocol and $MGT have garnered the crypto ecosystem’s strong support and market interest.
Since its launch in 2022, Moongate Protocol has been renowned for empowering thousands of brands to launch smart token campaigns and has driven engagement from more than 1.7 million end users. As such, the platform boasts active participation from over 3,800 brands and creators, including Binance, OKX, Token2049, EthDenver, Animoca, Wonderfruit, ComplexCon, and Sony.
Following its design, the $MGT token introduces users to a structured, incentive-based model for brands and consumers alike. As such, it aims to support real-world brand activations, loyalty programs, and consumer engagement.
With $MGT, users will be able to earn rewards through participation in token-based campaigns. Brands can also leverage the protocol to interact more meaningfully with their audiences.
Moongate has continued to garner growing recognition following its role in the attention economy, all thanks to its unique and promising features. Notably, Moongate has recorded notable investments from CMCC Global, Cogitent Ventures, and Token Bay Capital and has also secured public sale proceeds from multiple Tier-1 launchpads.
Among the notable features proposed by the $MGT token are user staking and rewards. This allows users to stake $MGT to earn incentives, receive an allocation to exclusive launches, and participate in governance, shaping the protocol’s future development.
In addition, the token allows brands to create premium smart token campaigns with expanded functionalities, including an in-depth CRM, analytics, and improved discoverability.
Brands can also use $MGT as a reward to capture eligible users’ attention and engagement. This becomes a more efficient customer acquisition channel, enabling a new paradigm where ad dollars go directly to the end user.
Moongate’s CEO, Jonathan Mui, commented on $MGT’s launch, saying,
“We believe that $MGT will fundamentally shift how users and brands perceive and value engagement…With $MGT, users gain real benefits for their interactions, while brands can access insights and audiences that reflect genuine interest and commitment.”
The announcement further revealed Moongate’s plans to reward early supporters by distributing a portion of the total $MGT supply through a community airdrop.