While MoviePass continues to experiment with ways to prevent going out of business, competing movie theater subscription service Sinemia is calling it quits ahead of what is shaping up to be one of the biggest theatrical events of all time.
Just as Avengers: Endgame has started breaking box office records on its first day, Sinemia says it is ceasing operations in the US due to mounting pressure from competing subscriptions from theater chains and legal action brought against the company for its pricing tactics. The news confirms a report from Bloomberg earlier this week that said Sinemia was considering closing its consumer business to focus more on building membership programs for existing theater chains.
“Today, with a heavy heart,…
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