MrBeast has accomplished a feat that no other individual creator has achieved in YouTube history: surpassing 10 million views on every single video he’s posted for more than a year straight. Now people are trying to imitate his rise to the top.
In early 2017, MrBeast, real name Jimmy Donaldson, began to skyrocket in popularity, his videos growing bigger and more ambitious alongside the new viewership. Donaldson started publishing 12-hour videos of himself performing lengthy but mundane tasks (like reading every word in the dictionary), and he has progressed into much showier stunt performances. He’s become known for large-scale, exhausting, and expensive challenge videos, with premises that include “Paying People $10,000 To Eat Ghost…