Netflix has unveiled a new logo animation that will play before its Originals programming. The new logo will be shown before Originals that premiere on or after February 1st, 2019, and it will be retroactively added to older Netflix Originals over the next few months.
The new animation begins with the familiar “N” ribbon animation, but then it warps the viewer through a spectrum of light. It’s meant to evoke a sense of depth, like the feeling of walking into a movie theater. It speaks to Netflix’s increasing interest in establishing itself as a more than just a streaming service, but also as a production studio with big ambitions. In order to get in the good graces of awards shows after previously being banned from competition in the C…
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