Ninja’s first book isn’t literature — it’s a brand extension

US-ESPORT-FORTNITE-NINJA-TWITCH-MIXER

Photo credit should read JOHANNES EISELE/AFP/Getty Images

While I paged through Ninja’s first book — with its few words sandwiched between high-gloss promotional photos and charts — I got the distinct feeling that I was consuming something from the future. The book, Get Good: My Ultimate Guide to Gaming, is itself gamified; it has a progress bar, for example, near the page numbers that’s akin to the one under most videos online. The text is big and pops, as they say, and the pages are broken up with the kind of interesting graphic design that you used to find inside of books at Urban Outfitters. Scattered throughout are shoutouts to Red Bull, his main sponsor.

As Ninja, the first celebrity gamer, Tyler Blevins has played Fortnite with Drake, made millions of dollars off streaming his gameplay…

Continue reading…

via The Verge – All Posts

Check out the Finding Your Identity Podcast!