Pandora is taking on Spotify directly with a curated playlist called The Drop. It’s similar to Spotify’s Release Radar, focusing on introducing listeners to new releases from artists they already like.
The two playlists have more than a bit in common. Both playlists from Pandora and Spotify are timed to the day that artists release songs on the platforms. (Fridays have been the industry standard since 2015.) They’re also both made by machines. Release Radar generates songs using Echo Nest technology to comb through every part of a song to determine what you like to listen to. The Drop, similarly, is based on algorithms, although Pandora hasn’t given much detail on how it works.
Pandora…
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