Social media is increasingly the internet: Facebook was founded in 2004, and it ate the web as we knew it then — a collection of microsites and curiosities run by so many individual proprietors, individually. It used to be that personalization was what you did to your site; now it’s found in the ads you’re served. Peach — the microblogging platform— was seemingly designed against those circumscribed possibilities, as an antidote to the weird world-eating dominion of the Twitters and Facebooks and Instagrams of the universe. Its whole purpose was to bring people back to the early days of online, when the only limits were in what you could code. To describe it in a line: Peach is an online diary that you can share with your friends, like…
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