Peloton is blocking the #StopTheSteal hashtag from being created or used

Photo by Amelia Holowaty Krales / The Verge

Peloton, a company known for its internet-connected bikes and treadmills, is wading into the Stop The Steal mess. The company is now preventing users from creating a #StopTheSteal tag from within the app, saying the tag does not “meet our guidelines” when a user goes to create it. Peloton’s community guidelines specifically ban “hate, offensive, and obscene speech” as well as “bullying, harassment, and other offensive behavior.” We’ve reached out for additional clarification about when Peloton began blocking this hashtag and why.

Tags on Peloton function as community identifiers. When people join a tag, it appears under their name on the company’s leaderboard during workouts, and they can socialize with other members of that tag. Anyone…

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