Felix “PewDiePie” Kjellberg has surpassed 100 million subscribers on YouTube, becoming the first individual creator to do so.
Kjellberg has been one of the most successful creators in the platform’s history, shaping what happens on the site and extending his reach into a book deal, talk show appearances, and sponsorships. But his fame has been hampered by controversies like using racist language and anti-Semitic imagery.
The subscriber milestone arrived nearly nine years after the publication of Kjellberg’s first video, though his rise has been particularly sharp and turbulent in the last year: his channel grew rapidly from around 65 million subscribers last August as…