Razer, which is widely known for making clicky mechanical things, wireless electronic things, and RGB LED-backlit things, is today getting into the performance-enhancing drinks racket. The new Respawn — stylized as “RESPAWN” because it’s so extreme and gamery — drink from Razer contains 95mg of caffeine per serving, comes in little sachets of flavored powder that you mix with water, and costs $24.99 for a box of 20. You can get the Respawn-branded mixer bottle for another $29.99 because, obviously, everything tastes better when it comes out of a loudly branded canister.
Pardon me for brimming with cynicism about this, but cynicism is exactly the approach I see evident in Razer’s actions. The company is making lofty claims of “Increased…
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