Titanfall creator Respawn Entertainment became the latest developer to take on Fortnite, with today’s announcement and surprise launch of Apex Legends. It’s a new free-to-play shooter set in the Titanfall universe, and it’s a bold attempt at venturing into the increasingly crowded battle royale space. Perhaps even more interesting than the game itself, though, is Respawn’s release strategy, which amounts to a radical rethinking of how big-budget game studios put out new products.
As a subsidiary of gigantic game publisher Electronic Arts, Respawn had to dramatically alter how it develops, launches, and then supports a new game going forward. Even harder was convincing a company as conservative and slow-moving as EA that the studio could…
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