Ryan Reynolds is going full Deadpool with his Detective Pikachu marketing

We’re getting to a point, as a culture, where we can predict a few things with absolute certainty. Disney will milk every possible cent out of its animated library with live-action cash-ins. The Oscars will be divisive. And ads for Ryan Reynolds projects will have a certain wide-eyed, tongue-in-cheek self-importance that’s both ridiculous and refreshing. On Monday, the actor tweeted out a supposed behind-the-scenes clip about his preparations to voice the pokémon Pikachu in the upcoming movie Detective Pikachu. Reynolds’ solemn description of his method process — including abandoning his own children because Pikachu isn’t a parent, and trying to “lose 182 pounds to match his weight, until doctors intervened” — seems strikingly familiar.

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