Samsung conducted an internal investigation of its US marketing operation and laid off a number of employees as a result, according to a report from The Wall Street Journal. The timing is notable given that Samsung’s chief marketing officer of nearly four years, Marc Mathieu, abruptly left the company last week.
Mathieu’s name may not be familiar, but he was instrumental in pushing Samsung to invest in the YouTube creator community and steered the company through several difficult periods. These include his handling of the Galaxy Note 7’s disastrous recall in 2016. Mathieu also helped launch the Galaxy S8 and S8 Plus the following year — phones that did much to restore the company’s battered reputation.
More recently, he spearheaded c…
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