SiriusXM is acquiring Pandora for $3.5 billion. The satellite radio company says it intends to maintain the Pandora service and brand, along with its roughly 70 million monthly active users (5.6 million of which are paying members), which stands at double that of SiriusXM’s existing 36 million subscribers.
SiriusXM had previously invested $480 million for a 19 percent stake in the streaming service back in June 2017, leading to speculation that it might intend to buy the company outright. Now it seems Pandora will join SiriusXM’s portfolio as its first full-on streaming service to complement its existing radio services, which include an internet-only subscription.
Although Pandora has been around for…
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