North Labs, the company behind the Focals smart glasses, laid off 150 employees yesterday. The company employed “over 400 people,” according to North’s website, which suggests that this is a substantial portion of the company’s workforce.
North launched its smart glasses, which use a laser to project a display in front of wearers’ eyes, in January. Just weeks later, the company lowered the glasses’ starting price from $999 to $599.99. The company said the pricing adjustment had nothing to do with the initial success of its glasses, and instead, it had to do with making its pricing resemble the usual structure for glasses. The company said it had been a “great few months” between announcement and the price change.
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