wSnap today announced Spectacles 3, a redesigned version of its augmented reality sunglasses with a sleek new design and an added HD camera to create depth perception. The glasses, which the company has positioned as a limited release, represent Snap’s latest effort to build a new computing platform centered on the face. They will go on sale at Spectacles.com in November for $380.
That’s more than twice as expensive as last year’s model, which cost $150. Snap executives say the higher-end version is meant to appeal to a smaller group of “fashion-forward” creative types. It may also be designed to recoup more of its manufacturing cost for the famously money-losing product; Snapchat wrote down nearly $40 million in costs associated with…