Sony Pictures saw a “bit of a boom” in interest from Hollywood creatives who want to work with a studio committed to theatrical releases, according to the company’s CEO.
The uptick in interest comes just after WarnerMedia announced its 17 movies planned for 2021 will premiere on HBO Max the same day they hit theaters. For WarnerMedia executives trying to figure out how to bolster subscribers for its new streaming service and release films in an era when the return to theaters is uncertain, the move makes sense.
While Sony could sell a title to a streamer — the company sold Tom Hanks’ Greyhound to Apple earlier this year for $70 million — CEO Tony Vinciquerra told CNBC the company remains committed to more traditional releases.
“The…