Spotify announced today that advertisers can now target ads based on the podcasts that people listen to. This means that unlike before, where advertisers could mainly target Spotify’s free-tier listeners by the music they enjoy — by genre or playlist — they can now target based on the category of podcast they consume, which is likely going to be much more specific and fruitful for the advertisers. Today’s news is likely only the start of how Spotify plans to eventually leverage its growing podcast features to make its ads more valuable and generate more revenue.
In a statement to The Verge, a Spotify spokeswoman explained that the company wants to keep building out advertising around podcasts. She said, “We aspire to develop a more…
from The Verge – All Posts http://bit.ly/2wXiok9
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