Barack Obama and Michelle Obama have signed a multiyear deal to produce podcasts exclusively for Spotify, through their media company Higher Ground Productions. The announcement is light on details, but heavy on aphorisms, saying the move continues the Obamas’ mission to “create compelling content that entertains and inspires viewers.”
The announcement comes just a few months after Spotify acquired podcast producer Gimlet and podcast tool-maker Anchor, continuing the Swedish streaming platform’s steps toward differentiating itself through its original content.
The Obamas announced Higher Ground Productions in the spring of 2018, on the back of a multi-year deal with Netflix to produce what has been promised to be a number of wide ranging…
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