THX’s long-running “bwonnnnnnnnnnnnnng” Deep Tone sound that plays before movies just got a lavish new update.
It’s still recognizable to cinephiles, but the version heard in the trailer above is much crisper than the original tone that played before Star Wars Episode VI: Return of the Jedi in 1983. There have been more than 20 remixed versions of the tone since then, including special versions made for The Simpsons and Shrek. Everyone knows it! It’s a meme! People remix the tone into their songs because it’s universally understood.
As the company got older and the industry changed from digital to film — from VHS to DVD and beyond — the Deep Tone has managed to stay relevant. The newest iteration is here to celebrate the 4K era. We’re…