TikTok stokes users’ dreams of becoming K-pop stars with a new talent show inside its app

TikTok wants to put together the next Asian boy band or girl group. The short-video app announced today that it’s starting the search for talented young dancers and singers in a new program called TikTok Spotlight. TikTok users in Japan and Korea can compete for a chance to win a record deal by uploading original music videos.

TikTok is creating a new channel on its app for artists to upload their songs, which will then be featured on a playlist for the public to listen to. TikTok will measure the number of song plays to gauge each song’s popularity. Audience preferences play a major role, as artists can get a leg up if their songs get a lot of play time on TikTok. The Spotlight program is similar to one that already exists in China,…

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